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How would you describe Huntington Learning Center as a business?

Shawn with his father and kids

As a business, if you follow the Huntington system and put in the time, your center will be highly profitable. The greatest satisfaction to me as a franchise owner is knowing that my destiny is in my hands—Huntington provides you with the support and tools you need, and the execution and the financial gains are controlled by you. Additionally, there’s a substantial community component—it’s very rewarding to know that you’re helping someone. And, once you get into it, within a few months you start seeing the impact that you’re having. For example, on the SAT or ACT, we can completely change the tier of school a student is applying to; it can be a real game changer. At the end of the day, I feel like I’m doing something good and am very glad I made the investment.

Do you think Huntington is a good fit for fellow veterans?

In my career serving in the U.S. Army I have found my fellow service members to be very good at implementing proven systems, and that’s what you get at Huntington, a proven system. There’s also a sort of self-selecting that happens in the military—many military members are called to serve and there’s a strong element of providing for your community associated with running a Huntington franchise. I highly recommend Huntington to veterans who want to own their own business.

Did you think about going into other industries or choosing any of Huntington’s competitors and, if so, why did you choose Huntington?

When I was deciding what to do after the Army, I was looking at several industries. What brought me into education, and eventually Huntington, was that I was looking for more of a professional business that had a substantial community element. It would have been easy to go into making sandwiches or something like that, however, with Huntington my staff are all college educated professionals and we have a real impact in the community.

As I considered other tutoring companies, I evaluated several competitors and when I did my research on how they operate and the programs involved, I felt like Huntington was the premier service and offered the greatest potential as a business. I eventually met with another Huntington franchisee and that solidified everything I’d been thinking. The owner enjoyed the business and had success for quite some time. That’s when I decided it was right for me.

How would you describe the support and technology offered to you by the franchisor?

I think the support is great. I know that if I ever have a question I’ll be able to get the answer soon. Like the military, Huntington ensures everything we get in our centers works—I don’t worry that our innovations are going to have big flaws in them. Everything has been thoroughly tested. For example, I’m very optimistic about our eCenter technology and the time and expense savings my fellow franchisees are achieving, and the potential revenue impact as well.

What is your perspective on the impact of the marketing you do?

I definitely get a good response from the marketing materials we have. We have the whole range of options—from digital to direct mail to print—and the media mix gets people to call. Additionally, TV works really well. I like the new commercial we have and think the videos we’ve just added online are really strong. There are a lot of other tutoring companies out there and I think we’re the premier provider everyone else is chasing from the perspective of not only branding, but also from the tutoring product itself.

Any parting thoughts for those considering investing in Huntington?

The business is like the program for students. When you put the time in and follow the system, you’ll get great results. It works for the students we teach and it works running the business. Being devoted to running your business will make you successful. Tutoring isn’t going to go anywhere as a business—parents are always going to be focused on their kids, and it’s rewarding to control my own success.

Shawn Livingston owns two Huntington Learning Centers in Raleigh, North Carolina.

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This is not an offer to sell a franchise. This franchise is offered only by our delivery of a franchise disclosure document to you in compliance with the Federal Trade Commission's rule on franchising and various state franchise sales laws.

*Data are based on each company’s Franchise Disclosure Documents (FDD) for all franchise centers open in 2017, except for Kumon, which are for centers open at least three years, and Tutor Doctor, which are for centers open at least one year. We estimate Club Z! revenue from its financial statement as total franchisor revenue, less purchase of trademarked material and software fees, divided by the average royalty rate, then divided by the number of centers. We estimate Kumon revenue from its FDD and a 2015 survey of its centers as average center enrollment multiplied by an average monthly enrollment charge of $120, plus registration fee of $50 and materials fees of $30 for half of its enrollments. We estimate Tutor Doctor revenue as follows: Its FDD provides (a) average enrollment by quartile for centers open 12‑24 months and for centers open 25+ months; and (b) average enrollment value for each group. We compute each group’s total enrollment by quartile. For each group, we multiply each quartile’s total enrollment by that group’s average enrollment value to estimate total revenue for each group’s quartile. We estimate the average center’s revenue as the sum of these revenue estimates divided by the total number of centers.

© 2019 Huntington Mark, LLC, Independently Owned and Operated.
Each franchised Huntington Learning Center is operated under a franchise agreement with Huntington Learning Centers, Inc.